Activation overview
Campus and retail, one live view · Season 1, week 9
Live
Season 1 · FY26
All India ▾
Colleges live
142/200
▲ 18 this week
Ambassadors
561
▲ 9% active
Content pieces
3,840
▲ 412 this week
Store zones
63/80
▲ 6 this week
Leads captured
28.4k
▲ 14%
Conv. lift
+22%
vs control
Reach across the season
Weekly, campus + retail combined
Engagement by channel
Share of total interactions
Activity by program
Interactions this week
Live activity feed
Auto-updating
Colleges live
142
▲ 18 this week
Createathon entries
1,210
▲ 22%
Paathshala sessions
186
▲ 31
Escape Room runs
94
▲ 12
Admission Kiosk signups
41.2k
▲ 17%
UGC published
3,840
▲ 412
College leaderboard
By Unlocked Score this season
Activation funnel
Campus to consideration
Store zones live
63
▲ 6 this week
Zone footfall
214k
▲ 11%
Demos run
52.6k
▲ 9%
Conv. lift
+22%
vs control
Ambassador visits
410
▲ 38
Mapped colleges
128
to 63 stores
Conversion lift by zone tier
Snapdragon device sales vs matched control
Store zones · mapped to nearest colleges
Live network, top stores
Activation map · campus and store clusters
Stores mapped to nearest colleges for shared visibility
Campus cluster
Store zone
Store ↔ college link